Construction company site presenting eight service areas, with site-visit requests routed to WhatsApp/BiP.
For a construction and restoration company serving luxury residential and commercial projects: a corporate site that gathers eight specialisms into one narrative and routes site-visit requests to the channel the company already uses (WhatsApp / BiP).
| Decision | Alternative | Why |
|---|---|---|
| Site-visit requests through WhatsApp / BiP instead of a form | A classic contact form + email | The target customer is on a phone and expects an immediate reply; the company itself works through messaging, not email. A form would have lowered conversion. |
| "Free site visit · interest-free instalments" above the fold on every screen | Keep campaign details on a separate page | The decision happens in the first five seconds; easing price anxiety is every page's job. |
TODO: What would you do differently today?