Image-led, collection-focused showcase site for a jewellery brand.
A jewellery brand's first digital showcase: a site that tells the collections through imagery, keeps text secondary and stays fluid on mobile. E-commerce was deliberately left out of scope because sales close in the shop.
| Decision | Alternative | Why |
|---|---|---|
| A showcase, not a shop | A store with cart and checkout | Jewellery sales close in the shop and over messaging; the site should show the product, not force the sale. Scope and maintenance cost halved. |
| Image first, text second | The classic "about us"-heavy corporate structure | The product photo is the persuasion; the page structure was built around collection imagery. |
Today I would start with Next.js instead of Create React App: image optimisation and meta tags took extra work.