Yenilmez Otomotiv

Freelance site for a Denizli auto service running since 1973, built around its specialisms (DSG, ECU, emissions, hybrid).

Ownership: Freelance
Role: Freelance — design, content structure, build, launch
Period: Jun 2025
Open link: Live ↗

https://yenilmezotomotiv.com№ 008

Context

An automotive workshop in Denizli, in business since 1973, could not explain its four specialisms online: DSG transmission and mechatronics, chip tuning / Stage 1, DPF-EGR-AdBlue emissions, hybrid battery and high-voltage systems. The site was designed to be found in local search: pages framed around faults, a list of 20+ brands, certifications and one-tap WhatsApp booking.

Constraints

Customers are mobile and in a hurry; the page must open fast and the single action must be unmistakable.
Content comes from the owner; balancing technical accuracy with plain language.

§ Decision log

Decision	Alternative	Why
01Describe services in the language of the fault (DSG judder, AdBlue fault)	List services in workshop language	The customer types the fault into the search engine, not the service; the page structure follows search intent.
02One action — WhatsApp booking, visible on every screen	A booking form	The workshop phone already runs on WhatsApp; a form would have meant one more inbox.
03Certifications and brand list on the home page	On the About page	The 1973 heritage and DQ200/DQ381 certifications are trust signals; trust signals belong on the first screen.

§ Outcome

20+
Brands supported: 4
Specialisms

§ Retrospective

What I would do differently today

TODO: What would you do differently today?